Social media marketing benefits businesses by connecting them with potential and existing customers online. Networking sites offer businesses the opportunity to communicate and interact with their target audiences instantly and can make promoting products and services more cost-effective, creative, and personable. Social media marketing also enables an organization to reach a vast audience more affordably than traditional advertising methods.
Through social media, an organization’s ability to generate new leads and boost brand awareness is virtually endless. Having direct access to potential and existing customers provides limitless opportunities for organizations to promote and sell products or services, to link to pages on the company’s website, to launch new products or services, to advertise upcoming sales, events, or offers, and to list store hours and locations, etc.
Social Media Objectives / Goals can include:
- Increasing subscribers, followers, fans, likes, shares, comments, page post interactions
- Increasing traffic to web pages or websites
- Building brand awareness and promoting products, services, sales, events, fundraisers, photos, videos, job opportunities, memberships, donations
- Encouraging audience interaction through conversation, responses, replies, questions, surveys, polls, blogs
- Improving off-page search engine optimization (SEO) for organic search results
Choose webplanet.ca to connect you with your target audience and start socializing today! We’ll create a social media strategy to accomplish your company’s social goals and we will do so within your company’s budget and timeframe.